I’ve been making the case for a while now how ridiculous it is that Fiji water is the cheapest bottled water available in most situations. You know Fiji, right? It’s that island in the middle of nowhere that people tend to use as a metaphor for places in the middle of nowhere (e.g. “I mis-dialed my friend yesterday and called Fiji.”) Now there’s finally an expose regarding this (referencing blog post), and bottled water in general. Don’t worry, no matter what my paranoid ramblings on the subject, the reality is actually much, much worse.
Full disclosure: I live in Austin, Texas, one of the few places left on Earth where it’s possible, safe and enjoyable to drink tap water. For now.