Call it the Dvorak Gambit

It the section called “Why Bold Works,” this blog post about why you should be bold in your (blog) statements goes on to say…
  • You become an expert. This will be a controversial assertion, most likely, but I’m speaking from experience. If you talk about the same topics as everyone else, but you say it in a bolder way, over time you will begin to be see (sic) as an expert on the topic. Not only will you get people talking about you and linking to you and Digging you, but your credibility will go up. People will start to call you a “productivity guru” or an “SEO expert” or a “fitness guru”.
  • This immediately made me think of John Dvorak, who for 20 years has literally used bold type to shout at his readership. He says the same things as every other technopundit, and he’s wrong just as often (probably more, though I’d argue he’s more often wrong for the right reasons, being something of a technoutopian), but since people only remember the positive–hey look, Dvorak was shouting this at us in 1998: genius!–he’s considered an expert by dint of his tone. Consider that if he was any other writer, and had chosen italics instead of bold, his editors would have beaten him about the head and neck with a red pencil and he would have come across as simply shrill (as opposed to a shrill expert).

    I wonder if the world is ready for an all-caps blog.

    By the way, I think copyblogger is a stupendously-smart blog, and I can’t manage to apply a single one of its recommendations in my blogging. I read what he says, consider it, and then feel like I need to take a shower and a Xanax. That would be blogging for the man! Man.

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