Talk about failure: I failed to post for so long that Google switched from a daily crawl of my site to a weekly one. This means that not only is my index page out of date in their cache, but my ads are a week out of date as well. Wow, that’ll teach me. At least you hope, I know.

What’s really interesting is that Google’s behavior I’m sure mimics that of my readership. How many days can you not post and still expect to have people and bots show up every day? This is a lesson they tried to drill into us at SXSW. Did I learn? Yes. Did I care? Apparently not for the last two weeks.

At least I still have the top hit for church covert op. Take that, Scientology.